Barnes & Noble launched a new app for NOOK- its e-book reading platform. This Android app signifies a shift in B&N’s branding as from now on, B&N will be branding all its e-book platforms and apps with the NOOK name.
With this app, users will be able to browse and access B&N’s e-bookstore which has a more than a million e-books from their mobile device. This app would let users share some eBooks for up to two weeks with friends, who can read the digital titles on the NOOK eBook Reader, or on any of the NOOK’s mobile apps. The app functionality includes features that let you access your personal B&N library and the ability to customize your e-reading experience by font, size, landscape view, or portrait mode.
There are options to sort and filter books by title, author and recent reads. As a part of the launch offer, new customers will get free versions of Dracula, Little Women and Pride & Prejudice along with samples of two of the current bestselling eBooks in their library.
B&N released the new price tags as $149 for NOOK with WiFi and $199 for NOOK 3G model. With fierce competition from companies including Google, Apple and Amazon, the life-extent of the new app is still in darkness.
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